Client Photography Spotlight – October
In this months Client Photography Spotlight, we are highlighting Senior, Animal, & Wedding Photographer – Shelly Williams! Make sure you keep reading to see what tips and tricks Shelly has for you from her own personal experience of growing her business the last 5 years!
Senior, Animal & Wedding Photographer – Shelly Williams
Years in Business:
Live Oak, Florida
Primary Area of Photography:
Equines (Horse) Photography
Shelly’s Social Media Handles:
What’s the biggest factor that has helped you be successful during quarantine?
I have moved all of my consultations to Zoom, it has been invaluable during this time. I also had a personal project that I started right before the shut down happened, so luckily I had photos to work on creatively during the shut down.
Biggest challenges you’ve faced in business?
I am young, I started my business at 19 years old. It was, and continues to be difficult, since most of my clients are older than I am. It can be hard to convince someone to spend a couple thousand dollars with you when they view you as inexperienced solely because of your age. I have made sure to make my client experience memorable, and make sure that my clients know I’m here to help every step of the way. After their consultation, most clients are fully trusting in me even with me being young.
If you could start all over again, what would you do differently?
I would have done in person sales straight from the beginning. I spent a few years working hard, barely making money, and not seeing my photos truly valued. In person sales has allowed my business to be my full time career, and nothing beats seeing my clients smiles when their heirlooms are delivered.
Where do you draw your inspiration from?
Everywhere! I love documentary style wedding photographers and try to use that style in my portraits. Videographers are really inspiring to me because of the movement they create. I try to instruct my clients as if I were a videographer so I can capture movement and true expressions.
What are 3 tips you would give fellow photographers?
Never stop practicing and taking time to do creative projects for yourself to keep you interested & engaged in photography.
If you see an opportunity, take it. You never know when another might pop up or what might come out of an opportunity.
Always give your clients your all, not just while taking photos, but during the entire experience. Word of mouth referrals are more valuable than any other sort of marketing.
See how Shelly is using Serendipity Products in her business!
Share with us –
What are the exciting ideas you’ve used in your own studio post quarantine—and how are you implementing them? Let us know in the comments.
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